Tuesday, April 19, 2011

How Insurance Direct Mail Annihilates Emailing


Normally, direct mail and junk e-mail E-mail to compete with similar cost outlay. The purpose of this study is to evaluate which is superior through the media. Is sending insurance direct mail? If you can not produce a better final figures by sending e-mail security manufacturers. Using industry figures provide a clear winner.

How much insurance is obtained by sending a read? Very precise tracking explores a wide difference between the percentage of the industry. 40% of emails sent by non-profit organizations, manufacturing, government, religion and art is open to get here. 1/4th readership slips to 30% for education, health issues, a little company, and photos. Now check this out. Here is where you can read e-mails slips on dismal rate of only 20% of e-commerce, publishing, media advertising, technology, and insurance.

HOW TO MAIL SECURITY gets opened and read a huge postcard or letter in an envelope, and the two formats do best. If the list is not very selective, and the message is the average rate will be 14%. Using professional quality assurance targeted direct mail lists jumps figures. Also a better letter covers all the key factors in this area. Now you have a readership rate of 20% to 25 %.

SETTING figures. Use of insurance e-mail lists are very risky. You never see the list that is mailed. It makes you no good if Allstate agent, home office or a licensed person receiving the e-mail. Their curiosity got them partly read your message. Therefore, the actual figure could be reduced by at least 15%. Now this figure is also assumed all people receiving the message are 100% insurance agents. Something we have never seen the list of promoted on the Internet, with a guarantee.

niche market rents, health, life and products that are sold by agents are currently overlooked internet niche market. Agents are only interested in selling more products when they can directly benefit financially. However, only 20% of insurance marketing and recruiting have a personal website. Of these only half have their site designed exclusively for the purpose of attracting new agents. This creates a frustrating situation for the agent in the search for a product that provides a qualified marketer.

niche market rents, health, life and products that are sold by agents are currently overlooked internet niche market. Agents are only interested in selling more products when they can directly benefit financially. However, only 20% of insurance marketing and recruiting have a personal website. Of these only half have their site designed exclusively for the purpose of attracting new agents. This creates a frustrating situation for the agent in the search for a product that provides a qualified marketer.

...

niche market rents, health, life and products that are sold by agents are currently overlooked internet niche market. Agents are only interested in selling more products when they can directly benefit financially. However, only 20% of insurance marketing and recruiting have a personal website. Of these only half have their site designed exclusively for the purpose of attracting new agents. This creates a frustrating situation for the agent in the search for a product that provides a qualified marketer.

...

niche market rents, health, life and products that are sold by agents are currently overlooked internet niche market. Agents are only interested in selling more products when they can directly benefit financially. However, only 20% of insurance marketing and recruiting have a personal website. Of these only half have their site designed exclusively for the purpose of attracting new agents. This creates a frustrating situation for the agent in the search for a product that provides a qualified marketer.

...

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